Copywriter. Storyteller.
Everyone
loves a
good story.
I’m Hayley, a brand storyteller and creative strategist who believes people are searching for something that feels real in a world overflowing with content. From community campaigns and recruitment storytelling to high-performing emails and emerging AI workflows, my work is rooted in one belief: good storytelling matters.
The marketing landscape may change, but people will always remember how something made them feel. Are you ready to turn the page?
Brands talk, but very few say anything relevant.
That's where I come in.
Chapter I
Selected Work
A glimpse at recent storytelling - across campaigns, copy, and AI-assisted creative systems.
Now Playing — Creative Intelligence
AI × Storytelling
01 - Featured
Creative Intelligence
Welcome Home, San Antonio
AI-assisted podcast and narrative scaling for Veterans United. A look at how strategic AI workflows expand creative storytelling capacity without flattening voice.
View case study →
02
Campaigns
Welcome to Our House
A recruitment campaign and employer brand story built to make Veterans United feel less like a company and more like a community.
View case study →
03
Campaigns
Give Where You Live
A community-centered brand campaign rooted in local pride. Turning a corporate giving initiative into a story neighbors actually wanted to tell.
View case study →
04
Email Marketing
Multi-Campaign Email Strategy
High-performing email copy across initiatives. Turning a recurring monthly send into a voice readers actually open and remember.
View case study →
Chapter II
Let's connect
Hayley Shipley
Senior copywriter & creative strategist based in
the Chicagoland area, currently open to new roles.
