Give Where You Live Campaign

I developed and led the strategic concept for our Give Where You Live campaign, a 12-month partnership between our Colorado Springs branch and the Veterans United Foundation.

The campaign required coordination across multiple channels and stakeholders, and I facilitated collaboration between marketing, branch leadership, and community partners to maintain consistent messaging and momentum.I established SMART goals aligned with both business objectives and community engagement outcomes, ensuring measurable success throughout the campaign lifecycle. My role included developing campaign themes, promotional concepts, and content plans to support ongoing engagement over the full campaign year